Monday, May 13, 2013

Healthy Living with Al Qassam Raisins


Al Qassam raisins and dried fruits meet the healthy living guidelines for the daily eating of more fruits and vegetables and less processed flour, sugar-added drinks, and meat. A balanced diet and moderate exercise is available and recommended for all, no matter how hectic or how casual their lifestyles. Al Qassam Raisins is proud that its iconic image of a red box of raisins is included in the United States Department of Agriculture’s (USDA’s) new food pyramid to represent raisins and dried fruits.






The development of technologies and more options in transportation have brought convenience, prosperity, and many good things to people’s lives. That same modernization over time has removed physical activity from daily routines sometimes resulting in poorer health and obesity.
Experts encourage people to increase their daily servings of fruit and dried fruit.
Raisins and dried fruits are completely natural foods, the perfect companions to healthier living. Raisins are a high-energy food, providing natural sugars, potassium, and the fiber and tartaric acid necessary to keep digestive systems healthy. Plus, they are the most concentrated, commonly available fruit source for baking, quick additions to other food items, and snacking.
Just ¼ cup of Al Qassam Raisins (1.5 oz) equals one complete fruit serving.
Recent health findings:
  • Adolescent soccer players who ate raisins during game breaks in a study showed significantly higher blood sugar levels at the end of the game.
  • Compared to other common snacks, raisins did not trigger the “let down” or low energy response found a few hours later with the other snacks, among people tested.
  • Potassium, a key nutrient in raisins, may help reduce the risk of stroke, lower blood pressure, reduce risk of heart arrhythmias, and prevent some types of kidney disease.
  • Adding just 3 ounces of raisins daily to the diet may prevent constipation and protect against some colon diseases.
ANTIOXIDANTS AND ORAC VALUES
Research has long proved that damage by oxygen free radicals is behind many of the problems that come with aging, including cardiovascular disease and cancer. There is firm evidence that a high intake of fruits and vegetables reduces risk of cancer and heart disease, and that a low intake raises risk. And recent evidence suggests diminished brain function associated with aging and disorders such as Alzheimer’s and Parkinson’s diseases may be due to increased vulnerability to free radicals. Antioxidants help prevent cellular damage by preventing the formation of free radicals.
Antioxidants in foods are measured according to their Oxygen Radical Absorbance Capacity, or ORAC value. In 2007, the USDA Agriculture Research Service published a new database listing antioxidant values for 277 fruits, nuts, vegetables and spices. In this database, raisins and other dried fruits are ranked among the top foods with highest antioxidant capacities. The USDA recommends eating foods containing at least 3,000 ORAC units a day. The best way to ensure adequate intake of antioxidants is to eat a variety of plant foods through a diet consisting of 4 to 10 servings for adults or 7 to 13 servings for children of fruits and vegetables per day.
The chart below shows the antioxidant value of several common fruits and vegetables.
ORAC VALUES OF SELECTED FRUITS AND VEGETABLES (Per 100 Grams)
Dried Apples = 6681Prunes = 6552Dates = 3895
Raisins = 3037Oranges = 1819Spinach = 1515
Broccoli = 1362Grapes = 1118Bananas = 879
For more information on the latest USDA data on food antioxidants, 

More reasons to enjoy all of the health benefits that raisins have to offer
Raisins rank among the top antioxidant foods, according to USDA government tests. Early findings suggest that eating plenty of fruits high in antioxidants, such as raisins, may help slow the processes associated with aging in both body and brain.
Andrew J. Dannenberg, M.D. a cancer researcher at the Weill Medical College of Cornell University reports that the antioxidant catechin, found in raisins and some other fruits and vegetables, in the diet of mice genetically predisposed to intestinal tumors reduced the number of tumors by at least 70 percent compared to the control group. This type of study adds to the body of evidence which shows that components of fruits and vegetables have the potential to reduce the risk of colorectal cancer, colorectal adenomas and other gastrointestinal tumors.
Carl L. Keen, Ph.D. from the University of California Davis reports that a significant amount of raisins eaten daily for 4 weeks increased the plasma antioxidant capacity. This in turn decreased the level of circulating oxidized low-density lipoprotein (LDL) also known as the “bad cholesterol.” These data clearly show raisins are an important part of a 5-a-day diet where the benefits of eating raisins are similar to benefits seen when eating other fruits and vegetables with these plant antioxidants.
Christine D. Wu, M.S., Ph.D. of the University of Illinois at Chicago, College of Dentistry has found that raisins contain compounds including oleanolic acid that inhibit in vitro growth of the bacteria in the mouth responsible for tooth decay. Oleanic acid and other compounds in raisins also inhibit organisms associated with periodontal disease. Prevention of plaque building up on the tooth surface is critical both for preventing tooth decay and promoting healthy gums.
Mary Ellen Camire, Ph.D. of the University of Maine reports that dietary fiber and other components may reduce the risk of heart disease and cancer by binding bile acids and causing their elimination from the body. Camire’s study confirms that eating fibrous foods, such as raisins, stimulates the body to replace the bile acids that have been eliminated by making them from its own cholesterol, thus potentially lowering serum cholesterol and the risk of coronary heart disease. Furthermore, bile acids that are bound by fibers such as those in raisins will not be metabolized to a more toxic form and this may potentially reduce cancer risk.
Gene A. Spiller, Ph.D. of the Sphera Foundation and Health Research Studies Center – Los Altos, CA reports feeding of raisins along with peanuts to 10-12 year old children prior to a soccer game resulted in lower increases in blood glucose and insulin than a snack of a white bagel and jam. This is important because it means a more steady fuel supply to the exercising muscle of the young players. Lower insulin levels are advantageous because high levels of circulating insulin can promote the laying down of fat and may lead to insulin resistance, a concern among US children today, where rates of obesity and type 2 Diabetes are increasing.

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Raisin Bread, Cinnamon Swirl


A special recipe, plenty of cinnamon, and most of all, natural Al Qassam Raisins have made Al Qassam Raisin Bread Cinnamon Swirl a favorite eating experience. Try it toasted, for sandwiches, as French toast, or in bread pudding. Or, come up with your own new way to enjoy our bread.
Al Qassam fills our loaves with 50% more raisins. The bread stays fresh longer – no artificial preservatives are needed because raisins act as a natural preservative. We also use rich creamery butter.


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Raisins 15oz Box

Al Qassam classic 15-ounce resealable and handy bag-in-a-box is just the right size for many. Our always fresh, flavorful raisins are the easiest, most convenient way to work the recommended 5-to-9 servings of fruit into your daily diet. Al Qassam Raisins go anywhere, are 100% natural, won't spoil, and don't need refrigeration. With Al Qassam Raisin, you get it all – quality, taste, convenience, and all-natural goodness. That's why we are Malaysian's favorite raisin.


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Raisins 24oz Carton

Al Qassam’s popular 24-ounce re-closable canister is an easy way to make sure you always have raisins in the home. Just ¼-cup of Al Qassam Raisins gives you one full fruit serving recommended by nutritionists. Sprinkle them on your cereal or on your salads, mix them with munchies, stir them into your favorite recipes, or just eat a handful for a quick energy boost. Sweet, moist, and flavorful. Al Qassam Raisins:
  • Go anywhere.
  • Don’t spoil, bruise, or need refrigeration.
  • Are 100% natural.


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Contact Us

Do Contact us for further info;

Ask Us on how to become Al Qassam Sales Agent.
Ask Us on Personal Marketing training program.
Ask Us on how to develop a new business.
Ask Us on how to use our product for our recipe.

MOHD KAIZAN BIN NAZLAN 013 3558765
LUQMAN BIN ZULKIFLI 012 9456826
MOHD HAZLI BIN ABD HALIM         016 98765432

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Join Us

Join Us as our marketing agent;


  1. Extra Income for part timer
  2. New knowledge gain
  3. A career opportunity

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Organizational Chart


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Broccoli Pasta Toss


Natural raisins give this pasta salad a delightful twist. Full of flavor and texture, our fruit and vegetable pasta salad is packed with Vitamin C and health-promoting antioxidants.

Ingredients

  • 1 cup small broccoli florets
  • 1-1/4 cups cooked shell pasta
  • 1/2 cup Sun-Maid Natural Raisins
  • 1/3 cup chopped red onion
  • 1/4 cup chopped red bell pepper
  • Dressing:
  • 1/3 cup reduced-calorie mayonnaise
  • 1 tablespoon cider vinegar
  • 1/2 teaspoon sugar
  • salt and pepper
  • Directions:
    COMBINE all salad ingredients. 
    COMBINE all dressing ingredients and BLEND well. 
    POUR dressing over salad. ADD salt and pepper to taste.TOSS and serve.
    Makes 4 servings.
    Nutrients per Serving (approx. 1 cup): Calories 200; Protein 3g; Fat 7g (Sat. Fat 1.5g); Carbohydrate 30g; Dietary Fiber 2g; Cholesterol 5mg; Sodium 170mg
    Daily Values: Vitamin C 60% * Vitanmin A 15% * Dietery Fiber 10%

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Sunday, May 12, 2013

Our History


Al-Qassam Raisins was founded in 2010 by brothers Kaizan, Luqman and Hazli in the heart of Lembah Bujang Valley. From its early days as a raisin growing and packing operation, the company has expanded and now offers a wide variety of dried fruits and nuts. Today, we are the largest family-owned provider of dried fruit and nut products in Malaysia, and quite possibly the world.

From the very beginning, innovation has been a key to our success. For example, national developed and introduced the poly paper tray, which revolutionized the sun-drying process by significantly reducing the incidence of mold during wet weather. Since its introduction, the poly tray has replaced virtually every other type of tray and has become the standard in the Malaysia raisin industry.

More recently, our innovative spirit has led us to offer our customers a complete range of New Product Development services. In our state-of-the-art research facilities, we work with our customers to create unique blends and flavors, clever infusions and more, enabling them to keep pace with the latest food trends. All while demonstrating responsible stewardship of our land and resources, just as we have throughout the more than four decades since our founding.

While we can look back with pride on a history of growth and success, we look forward just as proudly to a future of continued innovation and customer satisfaction.

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Classic Raisin Oatmeal Cookies


Raisin oatmeal cookies are one of the most popular cookies in America. This all-time favorite is easy to make and is a fun activity to do with kids.
Preparation time: About 10 minutes
Baking time: 15 minutes

Ingredients

  • 3/4 cup softened butter or margarine
  • 1 cup packed brown sugar
  • 1/2 cup sugar
  • 1/4 cup milk
  • 1 large egg
  • 1 teaspoon vanilla extract
  • 1 cup all-purpose flour
  • 1 teaspoon ground cinnamon
  • 1/2 teaspoon baking soda
  • 1/4 teaspoon salt
  • 3 cups quick or old-fashioned oats
  • 1 cup Sun-Maid Natural Raisins
  • 1 cup coarsely chopped nuts (optional)
  • Directions:
    HEAT oven to 350 F. 
    BEAT
     butter, brown sugar, granulated sugar, milk, egg and vanilla until light and fluffy. 
    COMBINE
     flour, cinnamon, baking soda and salt. 
    ADD to butter mixture and mix well. 
    STIR
     in oats, raisins and nuts, if using. Drop by tablespoonfuls onto greased cookie sheets. 
    BAKE 12 to 15 minutes. Remove from cookie sheets.
    COOL on wire racks.
    Makes 3 dozen cookies.

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Banana French Toast


Ingredients

  • 8 slices Sun-Maid Raisin Bread
  • 2 medium bananas cut in 1/4-inch slices
  • 1 cup milk
  • 4 ounces softened cream cheese
  • 3 eggs
  • 1/3 cup sugar
  • 3 tablespoons all-purpose flour
  • 2 teaspoons vanilla extract
  • Powdered sugar (optional)
  • Directions:
    HEAT oven to 350 F.
    PLACE four slices of raisin bread in a single layer in a buttered 9-inch square baking dish. TOP with bananas and four slices of raisin bread. 
    BLEND milk, cream cheese, eggs, sugar, flour and vanilla in a blender or food processor until smooth.
    POUR over raisin bread. Let stand 5 minutes or refrigerate overnight. 
    BAKE 40 to 45 minutes (50 to 55 minutes if refrigerated) until set and top is toasted. Let stand 10 minutes. 
    CUT French toast into diagonal halves and remove with spatula. Dust servings with powdered sugar if desired.
    Makes 4 servings.


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Maple Glazed Baked Apples


Ingredients

  • 4 large Rome Beauty baking apples
  • 1/2 cup Sun-Maid Natural Raisins
  • 1/2 cup packed light brown sugar
  • 1/3 cup chopped walnuts
  • 1 teaspoon cinnamon
  • 1/2 cup apple juice
  • 1/4 cup pure maple syrup
  • 2 tablespoons melted butter or margarine
  • Directions:
    HEAT oven to 375 F.
    CORE apples leaving bottoms intact. Peel top half of apples. Place in 8-inch square pan.
    COMBINE raisins, brown sugar, walnuts, and cinnamon. 
    SPOON mixture into apples, mounding over top of apples and letting excess fall into pan.
    POUR apple juice into bottom of pan. Combine maple syrup and butter and spoon over top of apples. Cover pan with foil.
    BAKE for 45 to 55 minutes or until apples are tender. Serve warm or at room temperature.
    Makes 4 servings.
    Nutrients per serving (1 apple) without nuts: Calories 270; Protein 1g; Fat 3g (Sat. Fat 2g); Carbohydrate 63g; Dietary Fiber 6g; Cholesterol 10mg; Sodium 40mg


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